TRACKBOUNTY Scan a Sound
SOUND DNA
Strange
by The Jack Wharff Band
Modern Country Rock Melancholic Medium Stable
Total Views
6.6M
Avg Views
22K
Videos
300
Competition
Low
Danceability
65%

Music DNA

Heartland Rock Alt-Country Singer-Songwriter
Nashville, USA · 2020s · TikTok Country / TruckTok
Dance
0.65

Content Breakdown

TruckTok / Automotive45%
Relationship / Quotes35%
Lyric / Song Promotion15%
Lifestyle / Sunset Aesthetic5%

Creator Intelligence

65% Editors 35% Creators
@celebrities_tt 3,542,300
@6.7jr_ 452,500
@xyzbca_quote 309,203
@theelliebarker 292,700
@inniz 238,200

Deep Niches

Miley CyrusMorgan Wallen Meredith Grey Grey's AnatomyThe Rookie night drivingsunsetlongingtrucks FordChevyGMC

Viral Insight

High-contrast, moody visuals (sunset/dusk) paired with relatable, slightly sad text overlays that hit the hook moment.
Top quartile: 150,000 avg views

Regions & Hashtags

USA
#trucktok 21 #truck 16 #lyrics 15 #love 13 #quotes 12 #countrymusic 12 #relationships 11 #relationship 10 #bubbatruck 10 #strange 7 #thejackwharffband 7 #newmusic 7 #real 7 #ford 7 #jackwharffband 7

Campaign Brief

“Show us your backroad sunset POV”
✓ Sync the first beat drop to a transition from day to night.
✓ Use the POV format from the driver's seat.
✓ Overlay text about a 'strange' or nostalgic life moment.
✓ Use high-quality, raw footage of trucks or landscapes.
✗ Don't use overly polished, studio-lit footage; keep it raw.
✗ Don't cut the audio before the chorus hits.
✗ Don't use generic dance moves; this track is for mood, not choreography.

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