august

What this is

august by Taylor Swift.

The title and artist above are the ones TikTok stored for this sound, and the link goes to that sound on TikTok. We have not matched them to a music catalogue, so we publish no release date and no catalogue identifier, and we do not claim this is the same recording as any particular release.

What we measured

In the 300 most recent public TikTok videos we reviewed on 1 August 2026, we counted 294 different accounts and 77,537,993 combined views at the time we looked.

These figures describe that one dated sample, not the sound's total use. We do not know from a single sample whether use of this sound is rising or falling, and we do not say that it is.

Videos reviewed

300

Accounts

294

Views in sample

77.5M

Avg per video

258K

Sampled

2026-08-01

Creative direction

Focus on the 'lost in the memory' theme—show us a moment that felt like it slipped away.

Looks like a fit for: Lifestyle creators, book lovers, and aesthetic editors

• Do: Use the 'never mine' bridge for a dramatic transition
• Do: Sync your cuts to the beat of the drums at the 0:12 mark
• Do: Use text overlay to share a short, nostalgic memory
• Do: Film in natural lighting to match the 'salt air' aesthetic
• Avoid: Don't use the track for high-energy dance challenges; it kills the vibe
• Avoid: Don't ignore the lyrics—the video must match the nostalgic tone
• Avoid: Don't use generic stock footage; keep it personal and authentic

Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no claim about which will perform better.

Working with this song?

Tell us about it — whether you represent the song or want to make videos with it. We read everything, including corrections to this page.