Bear

What this is

Bear by Rock Burwell.

The title and artist above are the ones TikTok stored for this sound, and the link goes to that sound on TikTok. We have not matched them to a music catalogue, so we publish no release date and no catalogue identifier, and we do not claim this is the same recording as any particular release.

What we measured

In the 300 most recent public TikTok videos we reviewed on 12 August 2026, we counted 272 different accounts and 82,446,060 combined views at the time we looked.

These figures describe that one dated sample, not the sound's total use. We do not know from a single sample whether use of this sound is rising or falling, and we do not say that it is.

Videos reviewed

300

Accounts

272

Views in sample

82.4M

Avg per video

274K

Sampled

2026-08-12

Creative direction

Use the track to highlight a character's most vulnerable or obsessive moment.

Looks like a fit for: Film editors and aesthetic-focused creators

• Do: Sync the first beat drop to a character's eye contact
• Do: Use high-contrast color grading
• Do: Keep text overlays minimal and poetic
• Do: Use the full 60s duration for a narrative arc
• Avoid: Don't use bright, saturated filters (kills the mood)
• Avoid: Don't cut the audio before the 15s mark
• Avoid: Don't use generic upbeat transitions

Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no claim about which will perform better.

Working with this song?

Tell us about it — whether you represent the song or want to make videos with it. We read everything, including corrections to this page.