BETTER LUCK NEXT TIME

What this is

BETTER LUCK NEXT TIME by Chase Icon.

The title and artist above are the ones TikTok stored for this sound, and the link goes to that sound on TikTok. We have not matched them to a music catalogue, so we publish no release date and no catalogue identifier, and we do not claim this is the same recording as any particular release.

What we measured

In the 94 most recent public TikTok videos we reviewed on 31 July 2026, we counted 63 different accounts and 3,747,283 combined views at the time we looked.

One account, @celebritygossip___, accounted for about 35.7% of the views in that sample, so the total is not spread evenly.

These figures describe that one dated sample, not the sound's total use. We do not know from a single sample whether use of this sound is rising or falling, and we do not say that it is.

Videos reviewed

94

Accounts

63

Views in sample

3.7M

Avg per video

39.9K

Sampled

2026-07-31

Creative direction

Use the hook to show a moment of pure confidence or a 'winning' transition.

Looks like a fit for: Editors and creators who post high-quality character edits or lifestyle flexes.

• Do: Sync your visual cuts to the beat of the chorus.
• Do: Use the 'Better luck next time' line as a text overlay for a flex.
• Do: Include high-quality color grading to match the track's aesthetic.
• Do: Tag the artist to increase visibility in the fan community.
• Avoid: Don't use the track for slow, sad, or melancholic content.
• Avoid: Don't let the audio play for more than 30 seconds without a visual change.
• Avoid: Don't ignore the beat drops; the track is built for rhythmic editing.

Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no claim about which will perform better.

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