FATE

What this is

FATE by Alan Walker & Ava Max.

The title and artist above are the ones TikTok stored for this sound, and the link goes to that sound on TikTok. We have not matched them to a music catalogue, so we publish no release date and no catalogue identifier, and we do not claim this is the same recording as any particular release.

What we measured

In the 300 most recent public TikTok videos we reviewed on 27 July 2026, we counted 245 different accounts and 53,234,484 combined views at the time we looked.

One account, @gianlucalessi, accounted for about 65.2% of the views in that sample, so the total is not spread evenly.

These figures describe that one dated sample, not the sound's total use. We do not know from a single sample whether use of this sound is rising or falling, and we do not say that it is.

Videos reviewed

300

Accounts

245

Views in sample

53.2M

Avg per video

177K

Sampled

2026-07-27

Creative direction

Focus on the 'puppet/fate' lyrics—show a player taking control of a match.

Looks like a fit for: Football edit accounts and high-skill gaming creators.

• Do: Sync the first goal to the beat drop at 0:12
• Do: Use text overlays to highlight player stats
• Do: Include a 'face cam' reaction at the end
• Do: Use fast-cut transitions between match clips
• Avoid: Don't use the sound past the 30s mark
• Avoid: Don't use low-quality, blurry match footage
• Avoid: Don't ignore the lyrics—match the mood to the player's struggle or triumph

Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no claim about which will perform better.

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