Passion

What this is

Passion by Milky Chance.

The title and artist above are the ones TikTok stored for this sound, and the link goes to that sound on TikTok. We have not matched them to a music catalogue, so we publish no release date and no catalogue identifier, and we do not claim this is the same recording as any particular release.

What we measured

In the 300 most recent public TikTok videos we reviewed on 5 August 2026, we counted 291 different accounts and 177,146,462 combined views at the time we looked.

These figures describe that one dated sample, not the sound's total use. We do not know from a single sample whether use of this sound is rising or falling, and we do not say that it is.

Videos reviewed

300

Accounts

291

Views in sample

177.1M

Avg per video

590K

Sampled

2026-08-05

Creative direction

Use the track to soundtrack your 'obsession'—whether it's a new hobby, a fit, or a daily ritual.

Looks like a fit for: Lifestyle and fashion creators

• Do: Sync your first transition to the beat drop at 0:05
• Do: Use text overlay to name your obsession
• Do: Keep the face cam active for the first 3 seconds
• Do: Use natural lighting for a clean aesthetic
• Avoid: Don't use the sound for slow, sad content
• Avoid: Don't bury the vocals under loud voiceovers
• Avoid: Don't cut the track before the 15s mark

Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no claim about which will perform better.

Working with this song?

Tell us about it — whether you represent the song or want to make videos with it. We read everything, including corrections to this page.